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Gaming History You Should Know – The McDonalds DS Training Cartridge November 27, 2020

Posted by Maniac in Gaming History You Should Know, Uncategorized.
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Welcome back to Gaming History You Should Know, where we highlight some of the biggest independently produced content about the history of gaming. I told you guys that our article on Wednesday would not be the only burger-themed article we would be talking about this holiday weekend, and today’s featured article should not disappoint.

Everyone should be familiar with the fast-food restaurant McDonalds. Love it or hate it, it is one of the biggest companies worldwide, with billions of dollars in sales from burgers, fries, sodas and chicken. I’m sure everyone reading this article has eaten food from them at least once, or at least fondly remembers the fact they offered free Nintendo Zone WiFi service for Nintendo 3DS units at around the same time they improved their coffee. After I got my very first Nintendo 3DS XL, I remember actually making many trips there to download the latest exclusive Nintendo content, and swap StreetPass data with the location’s previous users. It was a great time to be a Nintendo handheld gamer.

McDonalds employs thousands of people, and as such has to create new ways to keep employees refreshed on working procedures. But what is the best way to train employees in today’s day and age? Most companies use textbooks and training videos, McDonalds Japan decided to create a video game. The platform? The Nintendo DS, the biggest selling handheld console of all time. The method? An exclusive McDonalds training cart that was distributed to a very select group of employees.

Many people believe this exclusive DS game did not exist, despite the fact a major news organization did a piece about it. However, given the recent dissolution of the Nintendo DS platform, many believed if a training cart ever existed the copies would’ve likely been lost or destroyed by now. Now is the time for me to introduce our hero.

Nick Robinson created an incredible documentary that is being talked about non stop all over the internet. It details his search for the elusive McDonalds Japan training cartridge. This is no easy feat, due to the global pandemic, international travel, as well as importing/exporting international goods, have almost entirely ceased. Join him as he tries to obtain this elusive game and his quest to unlock the game’s data. I believe this video is so well made it is worth being shown as an episode of NOVA on PBS.

Next time, we will be highlighting another special marketing event. You could say, this was Microsoft’s first attempt at something on the scale of Quantum Burger. The only difference is, MANY people fondly remember this event, and there is a feature-length documentary about it. We will talk about that tomorrow.