Mountain Dew Game Fuel May Return September 19, 2013

Mountain Dew’s relationship with gaming has been around since the days of the Xbox. With the release of the Xbox One right around the corner, Mountain Dew is prepared to launch their Every Two Minutes campaign, which will give participants the chance to win a new Xbox One by buying specially marked bottles of Mountain Dew.

When visiting the promotion’s official site for the latest details on the special event, I happened to notice something that I don’t believe Mountain Dew has mentioned elsewhere. Around the time of the release of Halo 3, Mountain Dew made a special flavor to promote the game, dubbed “Game Fuel.” Up to this point, Mountain Dew has always been known as a gamer’s drink (it was mentioned in Jonathan Coulton’s song “Code Monkey”), but the release of a soda literally called Game Fuel was the first time I can think of that a soda company actually put the fact that it was for gamers right on the label!

Game Fuel was discontinued shortly after Halo 3‘s release. I never drank it myself but one of my sister’s friends who was a big fan of Mountain Dew Code Red said she really liked Game Fuel. Game Fuel would come back a few years later to promote World of Warcraft, and even got a second flavor along with it, Blue, but that too was only a limited promotion. Since then, Game Fuel has not come back to the US, although I heard it was brought back in the UK not too long ago.

Well, it looks like the US may see the return of Game Fuel this fall. On the new Every Two Minutes site, there is a detailed list on what the point value is on every Mountain Dew product that will participate in the promotion ranging from 2-liter bottles to 24-can packs so players will know what to look for in the store when the promotion begins. However, when looking a the list I noticed something odd. One of the point values specifically mentioned Mountain Dew Game Fuel 20oz bottles would participate in the Every Two Minutes promotion. Since this couldn’t possibly work for old bottles of the soda that are still lying around, it must mean that Mountain Dew plans to rerelease Game Fuel in time for the Xbox One launch!

If the site is teasing the anticipated return of Game Fuel it is the only one I could find that is. As of the time of this writing, Mountain Dew’s Official Site has no mention up of Game Fuel’s return, and the official Game Fuel website hasn’t been updated since the World of Warcraft promotion ended in 2009.

Could Game Fuel be coming back? Watch this space!