Gears of War 3 Release Date Announced February 23, 2011

When the first Gears of War game was released, I couldn’t play it. Not because I couldn’t get a copy, but because I didn’t have an Xbox 360. At that time, 66% of Xbox 360s started breaking for no reason and mine was part of that statistic. Also at the time, Microsoft refused to acknowledge they made a defective product and you had to pay for repairs and shipping out of your own pocket.

I was in the middle of waiting for a working 360 when Gears of War released. My friend Twitch (who you’ll be hearing more from later) was in the market for a new HDTV at the time and the TV store he was working at assured him he was more than welcome to test how his 360 played on the TVs. On the day Gears of War released, we went together to get a chance to play the game on the most expensive big screens at the time.

When we plugged into the home theater room and broadcasted our Gears of War session to the premium big screens, I think we ended up selling a few TVs. An elderly couple interested in a big screen DLP was relieved the images on it were from our game and wasn’t real. They told us they thought they were looking at the Iraq war.

Gears of War 3 will launch September 20th, 2011 exclusive to the Xbox 360.